Swapcard, France’s leading event app and matchmaking platform, secures a 3 year contract with Dubai World Trade Centre.

Dubai - Press Release September 4, 2019

Swapcard, the leading event app and matchmaking platform powered by AI, announced that it has secured a 3 year agreement with Dubai World Trade Centre, 3 months after opening its office in Dubai.

Swapcard will work with the DWTC event teams to help them to become more data-driven, while increasing attendees on-site efficiency and better measuring exhibitors’ ROI. Gitex, DWTC’s flagship exhibition, will be the first event to use Swapcard’s engagement platform followed by Food Cluster (DWTC) and HR Summit (Informa).

Since their inception in 2014, Swapcard have worked with large exhibitions across the globe including Reed, Informa, Comexposium, GL Events and many other premium organisers.

Swapcard first entered the United Arab Emirates as the event app provider for Step Conference, the largest experiential tech festival in the Middle East, for their 2019 edition. The show proved a success and confirmed the company’s decision to take Swapcard to the UAE.

For Swapcard CEO, Baptiste Boulard, entering the UAE event market has always been on the company’s radar and a long-anticipated goal.

He says, “The Middle East has a huge economy that’s focused on live experiences, hospitality and AI. Because of this, we see great opportunities here for the event industry. As a hub between Europe and Asia, we see Dubai becoming the Las Vegas of the Middle East for the events industry.”

Heading up the UAE office is Emma Wright, a graduate of Leeds Metropolitan University with a degree in Events Management. Emma has been working in the events industry since 2011, holding various positions including Event Manager and Account Executive for event software companies.

Emma commented: “I’m thrilled to be joining Swapcard as the team’s representative in Dubai. I’ve lived here for three years, working on digitising the event industry. The innovation and tech forward-thinking of this city is a perfect match for Swapcard’s advanced AI technology, which connects exhibitors with their ideal business prospects and helps attendees achieve their networking objectives.”

Swapcard are planning on innovating the Dubai event scene with a new mindset, new challenges and a new way to network. If you want to work for a forward-thinking tech company, you’re in luck, Swapcard are hiring an event manager based in Dubai. To learn more, please contact emmaw@swapcard.com or jack@swapcard.com.

About Swapcard:

Swapcard is a smart event engagement platform, powered by artificial intelligence. The platform allows Event Organisers and Event Planners to leverage technology and deliver what matters: personal interactions, human experiences, and revenue growth. Servicing over one thousand events to-date, including some of the world’s most innovative organisations like Oracle, The OECD, VivaTech, and TedX. Swapcard are committed to balancing technology and digital innovation with a human touch and client satisfaction.

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