At the beginning of November, the Swapcard team headed to London for Event Tech Live. They had a blast meeting happy customers and networking with new friends. Mia Masson, Swapcard’s Head of Content, sat down with the very busy Adam Parry to ask his thoughts on this first hybrid edition.
"There is no definition for a hybrid event.”
Adam Parry, EWD, Director of Event Tech Live
Adam shared how adding a virtual aspect to the event helped them grow their international audience from a 50-something country reach to over 90. He also shared some top tips and key takeaways from designing the hybrid content and networking side of this year’s ETL.
You can watch the full interview video here.
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