The Future of Tradeshows: IMEX on Community with Carina Bauer

Carina Bauer, CEO of IMEX, tells it like it is. She’s not afraid to take risks and push the boundaries of creativity to immerse attendees in the experiences her team is creating.

Following the announcement that Swapcard is partnering with IMEX for their new portfolio of digital experiences, the Swapcard team were lucky enough to get an insider's perspective on IMEX's forward-thinking new digital strategy.

In this episode of Inside Events, Carina dishes on the hopes for Novembers’ IMEX show in Vegas and goes into detail about their upcoming digital activations. The Swapcard team ask her about growing and fostering a community and she reveals how they engage their community online throughout the year. IMEX already has an incredible global reach and multi-national communities, but with the help of digital activations and online tools, they are growing that reach even more.

Virtual engagement is an issue that event planners have been struggling with. IMEX is leading the industry in original, engaging virtual ideas such as gamification. You might just get some ideas for your next event!

Carina also reveals how IMEX has marketed the new digital model to their loyal exhibitors and how they're convincing them to follow IMEX down the road less traveled... Many event planners know it's been tough proving value to virtual exhibitors, but Carina and her team are seeing success. Listen to the episode to find out more details!

Bob, Mia and Julius discuss the role of technology in the future of events with Carina and talk about the plan for IMEX's digital strategy as far as 3-5 years down the line.

This week's episode has plenty of useful insights and exclusive information. You don't want to miss it!

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