Breaking: SXSW 2021 Goes Virtual with Swapcard

SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.


Seattle, WA (Jan. 28, 2021) – SXSW, one of the event industry’s most anticipated festivals of the year, has chosen to host an online event in the face of the ongoing pandemic. Their event platform of choice, Swapcard, will facilitate attendee networking and business connections during the event. In addition to SXSW Online, Swapcard will serve as the virtual platform for SXSW Edu Online.

Following a request for proposal process, SXSW decided on Swapcard, who set about building the event platform. On the menu: interactive live-streamed sessions with world-renowned speakers, musicians and filmmakers, live Q&A and chat features, and abundant networking.


Swapcard values the opportunity to work with a team of organizers that help creatives achieve their goals and that are excited about tackling the challenges this pandemic has forced the industry to face.

Swapcard recently announced 400% growth in 2020, after taking over 1.500 events virtual in 2020, and the acquisition of Avolio, a U.S.-based registration company, to bring event registration in-house and become an end-to-end technology platform for event planners.

Notable events that trusted Swapcard’s technology to move online include NAMM Believe in Music Week, the U.S. music industry’s largest exhibition, Black Hat, the largest U.S. cybersecurity show, and World Expo 2021.

SXSW Online and SXSW Edu Online attendees will be watching live streams, enjoying 1-to-1 and group networking through video calls and instant messaging, engaging with speakers through live Q&A and polls, and discovering Swapcard’s artificial intelligence algorithms, which will help users find the most relevant people to meet and sessions to watch.


Winning the RFP for SXSW Online proves that, over the past 6 months, Swapcard has become the leading platform for large-scale conferences and trade shows in North America. We are thrilled to help SXSW adapt to a new event format and create an immersive experience that we plan on making as good as their live event.

- Baptiste Boulard, CEO and Co-Founder, Swapcard


SXSW Online is a digital experience taking place from March 16–20, 2021 including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW.


About Swapcard: Swapcard is the leading AI-powered event and matchmaking platform that runs successful in-person, virtual and hybrid events. With live exhibitor dashboards to track ROI, real-time event programs, in-house registration, audience engagement features and video calling options, Swapcard delivers valuable user experiences for all types of events.

Swapcard was recently awarded Best Virtual & Hybrid Event Engagement & Connectivity Platform 2020 at the Software and Technology Awards. To learn more, visit

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